About Us

JuJuBe started in 2005 with the single belief that mom’s deserve more than just “cutesy” pink and blueprints and flimsy baby bags. They deserved a highly-durable, functional bag, where every stitch was crafted with care, and simply looking good wasn’t good enough. Fourteen years later we continue to design high-quality, stylish bags and accessories for families just like ours—fun, active, and always on the go. All of our bags are designed by our in-house design team, and we make it our mission to consider every detail of every product to ensure the highest-quality bag you need and deserve.

JuJuBe: Who We Are, What We Stand For

Our founders, Joe and Kristin, met while working together in the apparel department at Oakley. Joe was thinking about starting a bag company and, after talking with Kristin, they both realized that they had a lot of expertise to add to the diaper bag industry. With no experience in developing baby bags, but a wealth of experience in developing highly functional, fashion-forward products for top fashion brands like Oakley and ASICS, they began chatting online with Moms across the country, and JuJuBe began to take shape!

Joe and Kristin talked to moms about JuJuBe’s plans, showed them our product samples, and asked for their feedback. With their help, JuJuBe was able to create diaper bags, diaper backpacks, and totes that were high on style, function, and intelligence. This business model of involving our incredible community in our endeavors is the one that started JuJuBe, and it is still the model that sustains us. It is because of this that our best selling products are known for their thoughtful features—like stroller hooks, crumb drains, bacteria-resistant interiors, and ingenious pockets— small details that make a huge impact on our customers’ lives and ease on-the-go.

We are overwhelmingly proud that together with our community, we created the perfect baby bag; a bag that has won many awards including the prestigious “Mom Must-Have Award” from What to Expect When You’re Expecting and the “JPMA Babylist Fresh Find Award.” We created a bag so thoroughly thought out, you will love it more and more each time you use it, and realize it’s just exactly what you need.

Our commitment to intelligent design shows in every item we produce, and our bags are tangible proof of our company-wide design philosophy. We want moms and dads to feel confident and supported as they move through their busy days at home, school drop off, and play dates. Our totes, diaper bags, backpacks, and accessories support the way you live. And while we’re beloved for our diaper bags, we design our pieces to have a timeless style and classic appeal you can use for work, travel and more… long after your littlest is out of diapers!

Store Location

Mothercare HarbourFront Centre

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1 Maritime Square #03-05 S(099253)

Closest car park: Lobby B

Mothercare Forum The Shopping Mall

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583 Orchard Road #02-01 (S238884)

Mothercare Paragon

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290 Orchard Road #05-25 to 29 (S238859)

Mothercare KK Women's & Children's Hospital

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100 Bukit Timah Rd #01-11/12/13 (S229899)

Mothercare Causeway Point

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1 Woodlands Square #03-18 (S738099)

Mothercare Plaza Singapura

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68 Orchard Rd #03-08 (S238839)

Mothercare Marina Square

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6 Raffles Boulevard #03-161/162 (S039594)

Mothercare Parkway Parade

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80 Marine Parade Rd #02-34B (S449269)

Mothercare Tampines Mall

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4 Tampines Central 5 #03-04/05 (S529510)

Mothercare Vivocity

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1 HarbourFront Walk #02-79 (S098585)

Mothercare Jewel Changi Airport

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78 Airport Blvd, #04-235/236 (S819666)

Kiddy Palace Bedok Mall

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311 New Upper Changi Rd, (S467360)

Kiddy Palace Clementi Mall

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3155 Commonwealth Ave W, (S129588)

Kiddy Palace Jurong Point

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1 Jurong West Central 2, (S648886)

Kiddy Palace NEX Serangoon

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23 Serangoon Central, (S556083)

Kiddy Palace Westgate

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3 Gateway Dr, (S608532)

Kiddy Palace Causeway Point

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1 Woodlands Square, (S738099)

Kiddy Palace Compass One

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1 Sengkang Square, (S545078)

Kiddy Palace Lot One

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21 Choa Chu Kang Ave 4, (S689812)

Kiddy Palace Northpoint City

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930 Yishun Ave 2, (S769098)

Kiddy Palace Waterway Point

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Level 12, 585 North Bridge Road, Raffles Hospital, (S188770)